From Boutique to Empire: How Brie Groves Is Scaling a Million-Dollar Digital Movement
The founder of The Cashflow Collective opens up about messy action, motherhood, and manifesting a life of abundance—one digital product at a time.
Brie Groves is a digital entrepreneur, business mentor, and the visionary founder of The Cashflow Collective, a signature membership helping women turn their passions into profitable, passive-income digital products. Known for her approachable teaching style and deep commitment to service, Brie has transformed her own story—from paycheck-to-paycheck living to multi-seven-figure success—into a roadmap for other women who are ready to do the same.
Her journey into entrepreneurship began a decade ago, sparked by a moment of desperation and a powerful desire to create a better life for her growing family. With no business degree and no roadmap, Brie launched an online boutique from scratch, growing it organically through Instagram into a six-figure success. That experience unlocked her passion for marketing, community building, and ultimately—coaching.
Today, Brie serves a thriving community of over 500 women inside her monthly membership, empowering them to create strategic, scalable offers that align with the lifestyle they want. Her work is rooted in freedom, faith, and the firm belief that women don’t need to hustle to build million-dollar legacies. With her second-tier program, The Cashflow Accelerator, Brie continues to guide entrepreneurs ready to scale their low-ticket products into full-fledged empires.
Whether she’s raising her three kids, leading group coaching calls, or writing content that deeply resonates, Brie remains grounded in her mission: to help women monetize their magic with ease, joy, and confidence. She is living proof that messy action, when aligned, creates extraordinary results.
Let’s start by giving our readers a bit of background. What led you to entrepreneurship?
Honestly, it started from total desperation. I was working full-time as an executive assistant, my husband was working full-time, and we were still living paycheck to paycheck. When I had my first baby, I had to go back to work after six weeks—it was heartbreaking. That moment was the wake-up call. I realized I needed to change my life, not just for me, but for my kids. I took fast, messy action. I didn’t know what I was doing, but I knew I had to start something.
Did you have any business experience or entrepreneurs in your family?
Not really. My grandpa had a successful business, but everyone else was very traditional—education-focused, degrees, stability. I was definitely the black sheep. But even as a teenager, I felt this pull to do something on my own, to lead. I had a little fashion blog, made a few bucks—it planted the seed.
So what was your first business?
I launched an online clothing boutique on Instagram. Back when it was just photos, no stories or reels. I gave myself a deadline, figured out sourcing, hired a photographer, and just went for it. I made $6,000 in the first 30 days—all organic. That was the lightbulb moment. I realized there’s real money to be made online.
Did that give you the confidence to keep going?
Yes! It built so much confidence because I had no clue what I was doing. But I kept showing up. I grew that boutique into multiple six figures, replaced my full-time income, and quit my job. That business gave me time with my babies, and it was such a gift.
What led you to shift from physical products into coaching and digital offers?
As the boutique grew, people started asking me how I was doing it—without ads, just through Instagram. That’s when I started creating my first course to help other e-commerce businesses grow. I ran both businesses side by side, but eventually I felt pulled toward coaching. I was lit up by it. I knew I couldn’t do both well, so I made the hard decision to close the boutique and go all in on mentoring.
That must’ve been tough.
So tough! It was my baby. But I knew that I was the engine behind the success—and that if I followed my heart again, I could create something even bigger.
Tell us about The Cashflow Collective.
It’s my signature $97/month membership where I help women create, launch, and sell simple digital products based on their unique gifts. It started as a course and evolved into a full support-based community. We do coaching calls, strategy, mentorship—all with a focus on passive income that doesn’t require burnout.
Now you’ve launched a next-level program too, right?
Yes! The Cashflow Accelerator is for women ready to scale beyond the basics. It’s $497/month and helps them refine messaging, build out their funnel, and create a product ascension model. Some women start there if they already have an offer—they’re just ready to grow.
What’s your vision for the next level? Let’s manifest it.
Love this! Right now, The Collective has about 500 women. By the end of the year, I want to grow it to 2,000. The Accelerator just launched and already has 20—I’d love to have 100 by year’s end. Long term, I want this to be a multimillion-dollar-per-year business that’s simple and scalable—but also a movement where thousands of women create financial freedom on their terms.
Were you always guided by your intuition?
Yes. I was raised in a faith-based home and learned to listen to God, to my heart, and that inner pull. It’s how I’ve made every big decision—especially the ones that didn’t make sense to anyone else. But it always led me to alignment.
What’s your magic formula for a harmonious life?
It’s checking in with God first, moving with intention, and making decisions that align with the life I want, not just the business. I don’t chase hustle—I choose harmony, and I help women build businesses that support that.
What about your daily rituals?
I’m not the 5AM journaling type—my kids are my alarm! But I’ve become intentional. I don’t check my phone first. I focus on my kids in the morning. Throughout the day, every time I get a sale, I say “thank you.” That one small thing keeps me in deep gratitude and flow.
If your 12-year-old self could see you now, what would make her proud?
That she didn’t shrink. That she honored the dream in her heart, even when it didn’t make sense, and turned it into a life of joy, freedom, and purpose.
What would you tell a woman thinking of starting her business today?
Take messy, aligned action. You don’t need to be perfect. Just start. Clarity comes from movement.
Photography Perry James Photography
