Business Oracle. Genius Unblocker. Multi-7-Figure Coach for Women Who Want To Build an Empire Without Compromise. Emma Shamy isn’t here to play small. She’s not here to make people comfortable. She’s not here to tell you to just “believe in yourself” and hope it all works out. She’s here to show high-level women how to own their zone of genius, reposition their brand into full alignment with who they’ve actually become, and finally make the kind of money that matches the depth and impact of their work.
A former teacher who made $9,000 in her first week as a coach offering free sessions, Emma didn’t just enter the coaching space—she rewired it. She didn’t come from privilege. She didn’t follow the blueprint. She built her empire on faith, identity, truth, and strategy—and helped hundreds of women do the same.
Her work isn’t surface-level mindset fluff. It’s deep cellular identity work paired with potent brand messaging and practical strategy. Emma is obsessed with helping women who are already successful—but no longer resonating with their business—step fully into the next version of their leadership and be paid accordingly. She believes the coaching industry doesn’t need more niceness—it needs more truth. The kind that gets under your skin, activates your cells, and makes you want to burn the old version of yourself to the ground.
Emma’s private containers and teachings are where industry leaders come to reinvent themselves. Where women go when they’re tired of being relatable, undercharging, and misunderstood. If you’re ready for million-dollar messaging, unfiltered power, and a woman who will see your highest self with surgical precision and call her forward—Emma Shamy is that woman.
What does manifestation mean to you on a soul level and how has it shaped your life?
Manifestation, to me, is the moment my certainty turns into physical architecture. Long before I knew what “positioning” or “messaging” even meant, I scaled my coaching business on the back of that certainty. I was deciding at a cellular level that the life God designed for me was non-negotiable, then acting like it was already done. That’s the through-line that still drives everything I do.
Yes, these days I teach premium positioning and million-dollar messaging, but the engine under all that strategy is faith. Faith that our desires are instructions from God. Faith that we are here to experience outrageous abundance, change the world, and enjoy every second of it. Whenever fear tries to take over, I don’t negotiate with it. I return to faith and move again decisively and unapologetically, until the external snaps into alignment with what my soul already knows is true.
My business is a walking testament to the power of faith. Multi-million dollar years, dream clients, impacting thousands in record speed… none of that would have happened without massive faith.
What was your awakening moment, the turning point that made you realize you were meant to coach others and lead in this way?
For years I had felt like coaching was what I was meant to do. I was only 25 and I had no idea where to start, but one day I decided to dip my toes in. I put up a post in a group online offering free sessions, and 22 people booked in for the next week. From those sessions I made $9,000 and I was mind blown.
On my second ever call, the woman said “You’ve just changed my life. I’m never going to be the same again after this conversation.” That was the moment I realized “This is what I am meant to do with my life. This is my calling.”
Would you consider that the breakthrough moment or was it a slow unfolding?
That was the moment that I knew coaching was what I was meant to do with my life. However, when it came to what exactly I was meant to coach on, that breakthrough came later.
Originally I focused on manifestation, as the principles had completely changed my life. I had a mentor who is incredibly intuitive say to me one day, “You’re going to do business coaching.” I thought that was the most ridiculous idea on the planet. At the time I was going through a huge space of self-doubt, my income had dropped and I didn’t know what I was missing. Teaching other people about business was the last thing I felt qualified to do.
But my clients started asking me to create a program on it to help them. The moment I dropped my first ever business program my income went wild, and I knew that this was my true zone of genius.
What patterns do you see most often in women who are ready for their next level but feel stuck, and how do you guide them through that shift energetically?
The biggest issue I see successful coaches have is their desire to help everyone. In every client I work with, I see the same signs: mild boredom, a slight restlessness, a sense that their business feels so much smaller than they are. They’ve outgrown the brand that once fit, but their marketing doesn’t reflect that growth. The content is the same as it was two years ago, the offers feel repetitive, and there is a massive gap between who they actually are and how they are showing up. Because of this, their revenue has plateaued, their confidence has dropped and they aren’t enjoying their business as much as they used to be. What fixes this is a complete repositioning. I help them upgrade their message, brand and pricing to reflect how good they actually are. With that in place, their work feels energizing again and their income skyrockets.
When it comes to helping them step into their next level, do you have a certain container or offer that you feel would work super well for them?
Most clients work with me in close proximity. My packages are bespoke, tailored to exactly what they need to step into their next level. Clients arrive at various stages, but the pattern is the same: they’re under-charging, under-recognized, and being overlooked by the caliber of clients they’re capable of serving. Inside a private container, we start by isolating their exact zone of genius. Every revenue gap traces back to either ignoring that zone or marketing it in a way that doesn’t capture its full power. Once we correct that, prices rise, top-tier clients come out of the woodwork, and growth becomes easier than ever. No two containers look alike, because no two zones of genius are identical.
How do you personally anchor into your power or zone of genius before teaching or holding space for others?
I don’t do anything special before I coach my clients, the moment I jump into our calls I already know where we need to go. I believe when you are genuinely in your zone of genius and doing what is right for you, you don’t need to spend time getting in the zone because it’s natural for you.
After working with hundreds of clients, I’ve seen the pattern over and over: the more someone needs to hype themselves up before calls, the more misaligned their clients usually are. When you’re working with the right people (dream clients who are already in their own power) the work feels electric. You’re not dragging anyone along, or performing, or needing to get hyped up. You’re just meeting power with power. That’s when the work is fun, and the results are insane.
What’s one manifestation story from your own life that still gives you goosebumps?
In 2018 I went with my mother and my sister to a P!nk concert. Midday that day, I said to my mum and sister, “At the concert tonight, P!nk is going to walk up to me, she’s gonna bend down, she’s gonna reach out her hand, she’s gonna grab my hand, and sing to me.” We weren’t even at the concert yet, but I said, “Mum, I’m gonna hand you my phone.” I taught her how to swipe up and take a photo on an iPhone, because she had no idea.
She never had an iPhone. I said to her, “Tonight at the concert, as soon as I hand you my phone, get ready to take the photo.” Seven or eight hours later, we’re at the concert. P!nk is 15 meters away. She’s nowhere near me. But every part of me got goosebumps, and I knew it was now. I turned around, I gave my mum my phone, and I turned back to the stage. P!nk, at 15 meters away, stood up where she was. She walked right down towards me, bent down, reached out her hand, grabbed my hand, and she started singing to me. My sister, who’s the biggest P!nk fan on the planet was next to me with her jaw on the floor. They were absolutely blown away. That is the power we all have inside of us. When you have full faith, anything is possible.
What are you currently manifesting?
That’s a hard question, because the past few years have already felt like a dream. I got married, had two babies in two years, bought our dream home, and I’m in the best shape of my life—life is really good right now.
Lately, we’ve been diving deeper into real estate investing. We’ve bought three international properties so far, with a few more lined up. Over the next few years, the goal is to build that into an 8-figure portfolio, while also scaling my coaching business into an 8-figure brand. Another big focus for me is reach. I’ve built a multi-million dollar company with an audience of under 10K, and now I’m excited to expand. I’ve never made audience growth a priority, but in 2025, I want this work to touch a lot more people.
Photography by Mandy Caldwell & Angela Jones Portraits
