Straight from the Miami head office, Yoann Abecassis talks to Goss about fitness, working with the most luxurious brand in fitness and how to maintain a fitness schedule with Equinox.
Tell me about yourself.
I am 31 years old, I was born in Marseille, France. I graduated from ORT School with a degree in Negotiations, Management/Marketing and I have been working in the fitness industry since 2007.
Did you always know you would end up in the fitness industry ?
I started working out when I was 14 years old, and have always been passionate about fitness and martial arts ( Krav Maga). When I turned 17 y/o my oldest brother opened a gym in my city, Marseille. I fell in love with the whole process and knew that I wanted to work in that field. I moved to Montreal at the age of 20 y/o and started to give some self defense classes at a local gym. In 2010, I became the General Manager of the Gym du Plateau ( Corner Papineau and Mont Royal). At 25 years old I moved to Dallas Tx and I opened an Anytime Fitness for an investor in Plano and finally at age 27 I moved to Miami where I live my dream every day, managing the best fitness club in the heart of Miami Beach: Equinox South Beach.
Explain the difference in Equinox lifestyle brand VS regular fitness centres.
Equinox is not a fitness center or a gym, it is a lifestyle brand! We are a club where you can take cutting-edge classes, work out with top-tier personal trainers, relax in our spa to regenerate and buy amazing atheleisure wear in our shop! We really have everything you woud want under one roof in a beautiful, clean and comfortable setting.
Where do you see yourself in 5-10 years ?
The beauty of working for Equinox is that we are growing on a daily basis. We are at 96 clubs now and expect to grow that to more than 120 in less than three years. We are also breaking into the hotel industry and have plans to open Equinox Hotels int he upcoming year. The sky is the limit with Equinox!
What motivates you ?
Personal growth and impacting people positively.
Define Equinox in 3 words: Luxury, lifestyle brand.
Where do you see the future of fitness ?Are people more and more switching to health / wellness regiment ?
The fitness industry is probably one of the most changing/evolving industry out there. I think the future of fitness will integrate way more technology, I mean let’s face it: we have watch that can track our step, heart rate and calorie count… It is Incredible now in 2018, what do you think we will have in 2080? Maybe contact lens that will automatically show our amount of calories left to burn the ice cream that you ate yesterday night?
What does a typical day look like to you ?
Wake up at 4:20am. Eat Breakfast, pray and train.
Start working at 9am – 7pm: from meetings to emails with multiples walks and interactions with my members on the floor to make sure everything is looking great in our club and every single person is enjoying their fitness experience!
7pm: Go home to my family, play with my dog and devote all my attention to my fiancé.
Fitness routine / secrets ?
Ha! Great question… Well, I’m very hard on myself so if you ask me, I do not believe in any results if you work out less than 4x/week. I’ve trained a ton of people and always refuse to train anyone if it is not a minimum ( barely minimum ) of 3 times a week! Let’s do some easy math, shall we? There is 168H/week. During those hours you will sleep, eat, work, drive.. correct? Now do you truly think that you will get the body you want, loose the weight you want or have the definition you want training just 1 or 2hours on 168H? If you ask me, you will be wasting your time and money.. Now the real secret to get results ( to me) are: Eat well, train well, sleep well! If you miss one of those 3, you will never get the result you want! Ok, I’m going to give you another one.. Fall in love with the process! If you truly fall in love with training, the process… you will see results before you know it!
What does success represent to you ?
Making my dream come true, making my family and fiancé proud, being able to live comfortably and impacting others positively!