Grant Cardone: Most Influential Entrepreneur 2017
He's an entrepreneur, business man, international speaker, and New York Times Best Seller but he's also a husband and father. Grant Cardone is Forbes #1 Marketing Influencer, running four successful companies with over $100 million in revenue. He created the movement 10X which gives specific techniques on investments and marketing. In this interview, Grant talks about his road to success and gives hands on advice to young entrepreneurs on where you should be investing your money RIGHT NOW, and it's not where you think.
Tell me about yourself? Nationality, background, education.
I'm an American, spent my younger years in Lake Charles, Lousiana. I went on to McNeese State University and got a degree in accounting. It wasn't until the age of 25 I became committed to sales and today, at age 59, I work with small companies and Fortune 500 companies to grow their sales by finding overlooked opportunities and customizing the sales process to be more effective. I have worked with companies like Google, Sprint, Aflac, Toyota, GM, Ford and thousands more. I own and operate four companies that do over 100 million in annual sales and I’m also a New York Times best-selling author, international speaker, and considered the top sales training and social media expert in the world today.
Did you always know you would become an entrepreneur?
I don't believe people are "born" great sales people or entrepreneurs, but it's something that can be trained. I always knew I wanted more money, but when I was a kid I didn't know how to help my mom after my dad died (when I was 10). Looking back on it I wish I became more of an entrepreneur as a teenager instead of getting into drugs and becoming a loser.
Can you tell me a specific time when you faced a struggle that changed your life/business?
In 2008/2009 during the financial crisis, I nearly busted out. I taught me that I have to 10X my think and my actions to have way more than I previously thought I needed. This was the event that led me to write the now best-selling book The 10X Rule.
You’ve said in a past interview that you can get anyone to be your mentor (if you learn about them as people) - who were your mentors growing up?
My dad was my first mentor. When I started to really become a sales professional I bought tapes from Jackie Cooper and he became my "mentor". I've had many mentors through the years and I encourage everyone to reach up and find mentors that can take them to a new level.
What motivates you?
I want to reach my potential, that's motivating.
What is the hardest part about being your own boss?
The definition of a boss is a person in charge of one or one who directs workers. If you haven't even had a management position in a company you might not be ready to be a boss. Being your own boss takes incredible discipline and you have to be a go-getter and self-motivated to make it work.
What do you credit to your success?
Gary Vaynerchuk is all about the hustle, and while to a certain extent you need hustle, you also need skill. Hustle without skill is just stupid. I would not be where I am today without training.
What advice would you give young aspiring entrepreneurs?
You have no business investing any money other than in yourself until you make over 100K a year. Invest in yourself and it will pay off later. I'm not talking about college, although that works for some people. I'm talking about learning skills that will result in you being able to make money in the marketplace.
What do you know today that you wish you knew when you first opened your business?
I should have gone bigger, faster.
What’s next in the agenda for Grant Cardone?
Check out 10X GrowthCon 2018 this next February in Las Vegas!