Empowering Women to Build Wealth and Live Life on Their Own Terms
Ketti Rose is a trailblazer in the world of finance, empowering women to transform their relationship with money and take charge of their financial futures. With over two decades of experience managing hundreds of millions of dollars for Fortune 100 and 500 companies, Ketti was a highly accomplished corporate finance professional. But during the COVID-19 pandemic, her journey took a transformative turn. Seizing an unprecedented opportunity to invest wisely, she not only increased her own wealth but realized a greater mission: to guide other women in building wealth with purpose and confidence.
Ketti’s passion for financial empowerment led her to create the Wealthy Femme movement, a platform dedicated to educating and inspiring women to invest, save, and make confident financial decisions—all while embracing their unique femininity. Through courses, one-on-one coaching, and community events, Ketti dismantles outdated stereotypes about women and money, proving that finance can be both powerful and accessible.
Driven by the belief that financial freedom is key to living life on one’s own terms, Ketti helps women tap into their potential, whether they dream of building generational wealth, achieving career goals, or simply creating a life filled with joy and choice. Her approach blends practical financial strategies with a deep respect for each woman’s individual journey, fostering a supportive community where growth and collaboration flourish. Ketti Rose is more than a finance expert; she’s a mentor, a guide, and a champion for women determined to claim their financial independence and thrive.
Tell me a bit about the fun stuff—like your quirks, hidden talents, or hobbies that people wouldn’t know about from your online presence or professional bio.
Well, I’d say I’m a simple person at heart, even though my work can seem complex. I have a real passion for fashion—it’s a form of self-expression that makes me feel confident and joyful. Staying active is also a huge part of my life; I love working out, hiking, and spending quality time with my family. As a family and now that our kids are getting older, we make it a point to travel every year, choosing a new country to explore together. It’s our way of creating lasting memories and broadening our horizons. Beyond that, I enjoy all things girly and feminine, from self-care routines to trying out new beauty trends. At my core, I cherish the simple, beautiful pleasures in life.
You’ve worked in corporate finance for over 20 years, managing hundreds of millions of dollars for Fortune 100 and 500 companies. What inspired you to shift gears and pursue a different path? Was there a defining moment?
Yes, there absolutely was. Working in corporate finance was deeply fulfilling for many years, but during the COVID pandemic, everything changed. I saw the stock market crash, and rather than reacting with fear, my husband and I decided to seize the opportunity. We invested strategically and managed to triple our money, which allowed us to purchase a vacation home. During that time, I heard a billionaire on TV say, ‘The rich are buying stock, and the poor are buying toilet paper,’ and it struck a chord with me. I realized that many people were letting fear dictate their actions and missing out on opportunities for growth. That moment was a wake-up call. I felt a strong urge to give back and started offering financial coaching pro bono. Eventually, a business mentor—who is actually featured on your magazine’s cover—encouraged me to turn my passion into a business. It was a revelation, and that’s how the Wealthy Femme movement was born. I realized I could empower women, share my knowledge, and help them build wealth on their own terms.
When did you fully embrace this mission and step into your role as a leader? Do you remember the turning point?
I would say it was around February 2022 when everything clicked for me. During the early stages of the pandemic, I was coaching women for free, but I began to see a greater purpose and potential in what I was doing. I had spent my entire career in corporate finance and had no experience running my own business, but I decided to dive in headfirst. I educated myself on entrepreneurship, business strategy, and coaching frameworks. It was a journey of personal growth, and that’s when I truly began to embody the mission of Wealthy Femme—helping women take control of their finances and build generational wealth.
What comes to mind when you think about the mission of Wealthy Femme?
To me, Wealthy Femme is about empowering women to take control of their financial futures. It’s about giving them the tools, knowledge, and confidence to make investments and live life on their own terms. Whether their dream is to live a simple life in a cabin surrounded by nature or to own a mega mansion with luxury cars in the driveway, it’s all about freedom of choice. My goal is to help women create the financial stability and abundance that allows them to live life exactly how they envision it.
What impact do you hope to make, and what is your vision for the future?
My vision is to reach and empower thousands, even millions, of women around the world. When you empower a woman, you uplift her entire family and create a ripple effect for generations to come. Women are natural nurturers, and when we have the tools to build wealth, we not only change our own lives but also impact our children, communities, and beyond. It’s about breaking generational cycles of financial struggle and showing women that they are capable of achieving anything they set their minds to.
I love that you’ve brought a feminine touch to finance. How has that influenced your work?
Working in corporate America, especially on Wall Street, I was often one of the only women in the room. It was a world dominated by men, and everything—from the way business was conducted to the conversations—reflected that. But I realized you can be powerful, successful, and still embrace your femininity. You can dress beautifully, take care of yourself, and enjoy all the ‘girly’ things while being a financial powerhouse. This realization shaped the way I work with women. It’s about breaking stereotypes and showing that finance doesn’t have to be rigid or intimidating. Women can take charge of their money and do it with grace, confidence, and a touch of flair.
Has your approach inspired other women to take charge of their finances?
Absolutely. Many women have told me they feel more comfortable learning from someone who understands their perspective and can relate to their experiences. I offer one-on-one coaching as well as a comprehensive course that empowers women to manage their finances independently. I always tell them to look in the mirror—that’s who can best manage their money. Financial independence starts with education and confidence, and I’m here to support them every step of the way.
What offers are you excited about right now?
My main offering is a comprehensive course that covers every aspect of financial empowerment—from developing a strong money mindset and building a personal budget to investing in stocks and managing risk. Many courses focus on one aspect, but mine takes a holistic approach. It’s about being intentional with your money and aligning your financial goals with your life values. My aim is to transform your financial future forever. The course goes live on November 11th, and I’m incredibly excited to share it and help women transform their financial lives.
Speaking of 11/11, what are you manifesting in your life right now?
I’m calling in abundance across all areas of my life—wealth, health, relationships. For me, money is simply a tool to create a fulfilling life, whether it’s traveling, , or spending quality time with my family and friends. I’m also focused on buying back my time so I can prioritize what truly matters, like being present for my kids. Life is precious, and I want to make the most of every moment.
You have such a beautiful way of expressing yourself. Have you ever considered writing a book or starting a podcast?
I’ve definitely thought about it. Writing a finance book specifically for women is something that’s been on my mind for a while. I’d love to share my story and insights on building wealth with a feminine touch. I’m also open to being a guest on podcasts to reach a wider audience and spread this message of empowerment.”
What are your daily practices for cultivating an abundance mindset?
I believe that abundance starts with gratitude. Each morning, I take time to reflect on what I’m thankful for—whether it’s a quiet moment with my coffee, laughter with my kids, or a simple walk. I also revisit my goals regularly to ensure they align with my values and progress. This isn’t just about financial goals; it encompasses health, relationships, and personal growth. Language is powerful, so I’m intentional about using words that reflect abundance and possibility. I also believe in giving back, whether it’s donating money or volunteering my time, because life is about lifting each other up.
Any final words of wisdom for women?
Yes. We are all far more powerful than we realize. Don’t let fear hold you back—take control of your life and your finances. Everything is figureoutable, and you have everything you need within you to create the life you want.
“My mantra is to honor what I value most and live with intention. Life is short, and I want to make sure I’m fully present for the people and experiences that matter. That means setting boundaries, prioritizing my time, and creating a supportive community. Wealthy Femme is about more than financial success; it’s about lifting each other up and celebrating our wins together. It’s about trusting the journey and knowing that everything will fall into place in its own time.”
Photo Credits – Phyllis Garito
