Her Transformative Journey from Nurse to Hypnotherapist
Nicole St. John’s story is one of profound transformation, resilience, and a passion for helping women unlock their fullest potential. From experiencing homelessness and relying on welfare to achieving a six-figure career in nursing, Nicole’s journey is a testament to perseverance, self-belief, and a powerful mindset shift.
Her transition into the world of hypnotherapy was not a planned one—it was sparked by a single, life-changing session that led to the release of deeply held trauma. Realizing the transformative power of this work, she became a hypnotherapist in 2020, creating a thriving practice dedicated to empowering women, particularly business owners, to overcome self-doubt and break through limiting beliefs. As a wife, mother of four, and homeschooling parent to two of her children, Nicole balances a fulfilling family life with her mission to support lasting change in her clients.
Through intuitive hypnotherapy and self-paced courses, she guides women to align their subconscious beliefs with their goals, enabling them to step into their most empowered, authentic selves.
Nicole, could you share some fun facts about yourself that might not be evident online? What are some of your unique interests or talents?
While I wouldn’t say I have traditional hobbies, I have a deep love for anything whimsical and nostalgic, thanks to my daughters. They bring out my inner child, and I find immense joy in their playful energy. I’m also a spontaneous spirit, always ready for the next adventure. Whether it’s solitude to recharge or deep connections with incredible women in my life, I’m all about what sparks joy and brings a sense of meaning.
Was there a defining moment that affirmed this was the right path for you, particularly stepping into personal development?
Absolutely. It began about seven years ago, almost serendipitously. Having been a registered nurse for over 14 years, I initially sought hypnotherapy out of curiosity after hearing a colleague’s experience with quitting smoking. I booked a session hoping to become a more present and joyful mom and wife. What unfolded was life-changing, addressing old wounds, financial struggles, and deeply rooted trauma. It became clear that I was meant to help others transform just as I had. With my hypnotherapist’s blessing, I began my practice in July 2020.
You mentioned having a “dark night of the soul.” Could you share what that period was like and how it shaped you?
“It was a deeply challenging time. In 2019, my husband moved out, one of my children was hospitalized shortly after, and my father passed away, all within the span of a month. It forced me to confront everything I had been suppressing and reevaluate who I was. That journey of rediscovery was painful but ultimately transformative. Today, my husband and I are celebrating 10 years of marriage, my children are thriving, and I’m more aligned with my purpose than ever before. I now help other women navigate their own transformations, empowering them to emerge stronger and more aligned.”
Your focus is on helping women in business up-level their success. How does hypnotherapy play a role in this?
“Hypnotherapy is a powerful tool for shifting self-doubt, imposter syndrome, and internal barriers to growth. I guide women to access their subconscious, release outdated narratives, and replace them with beliefs that support their aspirations. It’s not about charging ‘their worth’—a phrase I avoid—but about empowering women to charge what they desire, removing doubts and limitations that have held them back. Hypnotherapy facilitates lasting, meaningful change that allows women to lead and scale with confidence.”
What offerings do you have for women who want to work with you?
“I offer a variety of options to support women wherever they are on their journey. There’s a $47 bundle for those starting out, focused on boundaries, consistency, and self-discipline. For a more comprehensive experience, the ‘Alchemy of Embodiment’ program features nine modules on self-love and feminine embodiment. For those ready to dive deep, I offer one-on-one hypnotherapy programs spanning three to six months. Each offering is designed to create a lasting transformation, meeting women where they are and helping them achieve their goals.”
As you look to the future, what are you calling in for yourself and your business?
“I’m manifesting multiple six-figure earnings and a global impact. My vision is to empower as many women as possible to live authentically, align their subconscious with their goals, and create a ripple effect of transformation and empowerment.”
Photo Credits – Fernando Alvarez Photos
