I just got off a call with a photographer I was planning to book for our first GOSSMEN cover, and what started as a creative alignment turned into a full-blown SEO masterclass. Picture this: I’m still in my gym gear, half-mentally in a squat rack, and he’s breaking down SEO algorithms, domain authority, and optimization percentages like it’s casual dinner talk. And listen—I thought I was the Queen of traffic hacking. But in 15 minutes, he had me texting my team with the subject line:
“FIX OUR SEO. NOW.”
Then he pulls up Forbes.com and says, “They’re at 93% optimization.” I said:
“David, in two years you’ll look at gossclub.com and gossmen.com at 98% and remember this moment.”
He laughed. I smiled. Because I already knew—I was speaking future facts. If you own a business—especially one that lives online—this is what you need to do NOW to get those ratings up, boost your visibility, and start ranking like the mogul you are:
1. Run a Full SEO Audit
Start with tools like:
These tools scan your entire site and show you exactly what’s broken—page speed, missing titles, duplicate content, etc. Treat it like a digital diagnostic.
2. Fix Your Page Speed
Your website needs to load in under 3 seconds. Use Google PageSpeed Insights to test it. If it’s lagging? Compress images, minimize code, and upgrade hosting. Speed equals authority in Google’s eyes.
3. Add Title Tags & Meta Descriptions to Every Page
This is your page’s dating profile. Write it like it matters. Try Yoast SEO if you’re using WordPress—it helps you optimize every single post or page.
4. Clean Up Broken Links
404s kill your ranking. Use Broken Link Checker and fix or redirect them. Every link should land somewhere purposeful.
5. Create Keyword-Rich, Value-Driven Content
Use tools like:
Then create long-form, evergreen content that answers your audience’s burning questions. This is how you own the search results.
6. Internal Linking is Queen
Link your own blog posts and service pages together—strategically.
This keeps users on your site longer and tells Google that you’ve built an ecosystem of knowledge.
7. Optimize Images with ALT Text
Every image should have ALT descriptions. Google reads them to know what your page is about. Also helps with Google Images traffic.
8. Get Mobile-First, Not Mobile-Optional
More than 60% of searches happen on mobile. Use Google’s Mobile-Friendly Test to check your site. If it’s not stunning and fast on phones, you’re leaving money on the table.
9. Secure Your Site (HTTPS)
If you’re still on HTTP, it’s time to upgrade. Get an SSL Certificate (usually free) and secure your domain. It helps with trust and rankings.
10. Use Schema Markup
Want rich snippets on Google? Use Google’s Structured Data Markup Helper.
It helps Google understand what kind of content is on your page (articles, events, products, etc.).
11. Build Quality Backlinks
Authority matters. Start reaching out to get:
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Guest posts
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Media features
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Citations in reputable blogs
You can also register for HARO (Help A Reporter Out) to get featured in press outlets for free.
Bonus Tip: Speak SEO or Hire Someone Who Does
Your website isn’t just a digital business card anymore. It’s a lead funnel, a ranking engine, and your first impression. Invest in it. Own it. Scale it.
If no one told you today: your empire deserves to be found. Trust me—there’s a version of your website that sits on page one of Google. Go build it.
Stay optimized, Stay iconic, Stay GOSSY.
— Rebecca Inès Perez
