Virginia De Assis is a multilingual entrepreneur, business mentor, and content strategist who has built a thriving online business by combining her passion for communication and her deep understanding of business. A former workaholic with a background in both fashion and business, Virginia holds multiple degrees and has worked at prestigious fashion houses and international fashion weeks. However, she found her true calling in helping other entrepreneurs scale their businesses by mastering content, copywriting, and sales.
Virginia’s journey from fashion design to business strategy began when she launched her own e-commerce brand and struggled to sell despite her extensive experience. After discovering her talent for copywriting, she quickly turned her business around, selling out years of inventory in just three months. This pivotal moment ignited her passion for teaching others how to create impactful content that drives sales.
Today, Virginia is the founder of Content Lounge, where she empowers entrepreneurs to create businesses that align with their personal values and goals. She is known for her ability to break down complex marketing strategies into simple, actionable steps and for her commitment to helping clients build sustainable businesses.
Virginia’s unique blend of creativity, business acumen, and intuition has helped her scale her business to seven figures, and she continues to inspire others to find happiness and success by living in alignment with their authentic selves.
Tell us something that people may not know about you.
I was a workaholic from a very early age, around seven or eight years old. By 21, I had three degrees and spoke six languages, most of which I learned by reading *Harry Potter*. I love communicating, and language has always been a passion of mine. Whenever I lived in a new country or had a new roommate, I made it a point to learn the language as quickly as possible. I believe you can only truly understand someone’s reasoning when you speak their language. *Fun fact*: In French, a wand is called a “baguette magique.” At first, I thought they were talking about bread!
My academic background is in business—I have both a bachelor’s and a master’s degree. My parents wanted me to study something “proper,” but all I wanted was to be a fashion designer. I eventually followed my passion and studied fashion design at Parsons, where I immersed myself in the field, even learning how to make shoes. My project required making just one shoe, but I ended up creating three pairs! It was exhausting yet exhilarating. During my time there, I even had a surreal encounter with Heidi Klum and the *Project Runway* crew while working late at night.
When did you realize that your gifts expanded beyond fashion and design?
When I launched my e-commerce brand, I thought I’d hit a home run. I had the degrees, the experience, and connections, but I failed spectacularly. I was devastated. A friend who’s a business coach pointed out that I wasn’t really selling. I was just posting pretty pictures with hashtags. He encouraged me to learn copywriting, so I did. In three months, I sold out products that had been sitting unsold for three years. I realized then that my skills extended beyond fashion. I had a talent for communication and sales, which led to a new career path in content creation and coaching.
What has been the biggest catalyst for your growth in your personal development journey?
I’m not afraid to face the hard stuff. When something feels off, I look at why it feels that way. I’m quick to own my role in any situation and fix what I can. I don’t get caught up in “brain drama” – the mental spirals of doubt and fear. For example, if a product launch isn’t going as expected, instead of panicking and spiraling, I focus on what I can control and shift my strategy accordingly.
What advice would you give to your younger self now?
I wouldn’t change anything because every experience taught me something valuable. I was driven, ambitious, and yes, a workaholic, but that was part of my journey. I loved the adrenaline of having multiple projects and pushing myself. I needed to go through all of it to learn the lessons I’ve learned.
What has been your biggest expansion since entering this space?
A moment that stands out was in January this year. I walked into a hotel for my mom’s birthday with a big bouquet of flowers. The hostess complimented them, and I instinctively thanked her, thinking she was complimenting me. Realizing she meant the flowers, I still felt proud for owning that moment. I spent so many years deflecting compliments, and now I’m comfortable in my own skin.
Tell us about your current offers that women can join.
I believe in building real business skills, not just following cookie-cutter blueprints. I offer various skill-based programs and a VIP Pass, which gives access to everything for $999 per month or $9,999 in full. This pass teaches the skills needed to build an online business based on what feels aligned to you—whether it’s high-ticket coaching or selling low-cost products to a large audience. I also teach a program called *Keys to Happiness*, which helps people align their business with their personal needs to avoid burnout and find fulfillment.
What is your magical formula for living a harmonious life?
Get to know yourself through play and stop compromising on things that matter to you. Everyone has different needs, and it’s about finding a path that allows you to create and achieve without compromising your mental, emotional, or physical health.
What are you actively calling in now?
I’m content with where I am financially but still driven to make a greater impact. I’m writing two books, one on marketing and sales, and I want my brand, Content Lounge, to become a standalone company known for making content and sales easy for businesses. I also want to build my personal brand around the message that you can be ambitious and happy—you don’t have to choose one over the other.
What would you like to manifest in the next 5 to 10 years?
I would love to build a brand as influential as Mel Robbins or Brené Brown, impacting millions of people.
What is your motto, mantra or words to live by that you hold dear to your heart?
Happiness. I want to help ambitious people find happiness in their lives again. My motto is “Success favors the happy.”
How do you find balance in the midst of chaos?
I don’t think it’s about balance. When you’re in alignment, you don’t need to balance anything. I’m authentically ambitious, and I love building things. I enjoy challenging myself, like a kid building a tower of blocks just to see how tall it can get. There’s no need to balance when every part of your soul has its place in your life.
What rules, rituals, and practices do you have for an abundance mindset?
I spend a lot of time in nature and engage in activities that connect me to myself and my surroundings. I avoid mindset drama and focus on what’s working. When things go silent, I see it as a sign that something big is on its way.
What are your words to live by?
Be honest, kind, and well-intentioned in everything you do. Don’t avoid saying things because you fear triggering others. If someone is triggered by your success, it’s their issue, not yours. I focus on sharing what’s true to me and aligned with my values.
Is there anything you’d like to add?
My priority is to live a happy, full life. I’m not interested in finding the easiest path; I’m interested in finding the one that doesn’t come at the expense of my well-being.
Photo Credits – Shannon Willis
Hair and makeup – Brooke Belliveau
