Geraldine Spurway | The Spurway, The Only Way

Geraldine Spurway | The Spurway, The Only Way

Introducing the resplendent and multifaceted Geraldine, a virtuoso in the realms of Business Mentoring, Creative Directing, Strategic Marketing, Reiki Mastery, and Breathwork Facilitation. With an unwavering commitment to guiding individuals from all walks of life, including industry leaders, business owners, senior executives, coaches, healers, artists, athletes, and corporate teams, Geraldine illuminates their path to self-discovery, unlocking their unique energetic blueprint and empowering them to reach unprecedented levels of success while leaving an indelible impact. 

Drawing upon her background in Technology, Corporate Sales, and the enigmatic domain of Energetics, this impassioned marketer turned entrepreneur deftly merges strategy, mindset, and energy mastery to orchestrate breakthroughs that transcend limitations, fueling exceptional performance and fostering holistic well-being. Embark on a transformative journey with Geraldine, as she weaves together the threads of possibility, leading you towards a reality that surpasses imagination. Together, let us embrace the symphony of triumph and unleash the unimaginable under the spellbinding guidance of this remarkable luminary.

Please tell our readers a bit about yourself, particularly the aspects that may not be widely known through your social media presence.

There’s a side of my journey that I haven’t fully disclosed on social media, and it revolves around my path to enlightenment and the extraordinary experiences I’ve had. It all began when I was 19 and found myself battling severe depression. During that time, I also faced a traumatic assault. On my 20th birthday, I reached a breaking point and attempted to take my own life. In that critical moment, I found myself in what is often referred to as the “white tunnel,” a phenomenon often depicted in movies. I physically left my body and witnessed the entire scene unfolding in the hospital room as medical professionals fought to save me. When I finally regained consciousness, my life had been forever changed because that was the moment when my visions began.

Initially, I couldn’t fully grasp the significance of these visions, so I suppressed them for a long time. It wasn’t until later that I realized these visions held the power to help those around me.

This past summer, an intriguing encounter unfolded when a man from the US reached out to me on Facebook. He had been following my posts and felt compelled to connect. Intrigued yet skeptical, I eventually agreed to speak with him. I half-expected a sales pitch or some ulterior motive behind his interest. So, I asked him, “Why did you want to talk to me?” To my surprise, he responded, “I think it’s time to discuss your near-death experience.” Bewildered, I asked what he meant. He revealed that his name was Jeff and that he had previously worked as a surgeon. During his medical career, he had connected with the souls of those passing on to the other side. This revelation sent shivers down my spine, as it resonated with my own experiences.

In that conversation, I started connecting the dots. I realized that my ability to tune in and perceive people’s future paths to success, as well as delve into their deepest traumas, was connected to my near-death experience. I shared this revelation with Jeff, and he confirmed that it often happens to individuals who have gone through such experiences.

Curious to know why he had reached out to me, I asked Jeff, “What message do you have for me today, and why did you want to connect with me for so long?” He responded, “The message is not for you alone; it’s of utmost importance that you share it with the world.” In response, he wrote a powerful post on Facebook, which garnered significant engagement. It was an incredibly surreal experience because it was the first time I shared that deeply personal side of my story, something I had never revealed to anyone before.

What advice would you give to your younger self?

If I could offer advice to my younger self, I would encourage her to pursue her dreams and stop trying to conform to societal expectations. When I was a teenager in France, there was a pressure to fit into a predefined mold in order to succeed. I spent a significant amount of time trying to mold myself into that box, conforming to the business culture. However, this approach caused me physical and emotional distress, and it undermined my self-worth. In reality, I was an artist, a creative individual who was different from the norm. Unfortunately, these qualities were not highly valued in the workplace at the time. If I had the opportunity to speak to my younger self, I would urge her to embrace her uniqueness and follow her own path, without comparing herself to others. This is the key to living her best life and making a greater impact on others. That’s the advice I would give her.

Can you share the history behind The Spur Way brand?

Previously, I had been involved in running digital agencies and leading sales and marketing teams. Despite my creative nature, I experienced burnout and even contracted pneumonia. It served as a wake-up call, signaling that I was not living the life I truly desired. I realized that something needed to change. Initially, when I started my business, my intention was to consult corporate organizations and empower women to find their voices. Having witnessed the lack of female representation and influence in boardrooms, I wanted to make a difference. However, just two months later, the COVID-19 pandemic struck, forcing me to reevaluate my plans.

During this period of uncertainty, I found myself contemplating different paths without a clear direction. Then, one night at 3 o’clock in the morning, I went down to the kitchen and decided to look up the Latin meaning of my surname, Spurway. To my astonishment, “Spur” means to boost, motivate, and encourage, while “way” represents the path or direction. It was an epiphany moment for me. I thought, “That’s it! I’m going to create a powerful way of living my life authentically because that’s what I’ve always done.” It felt like a guided revelation. That’s how my company  of The Spur Way was born, allowing me to embrace my true self and chart a meaningful course.

What has been the biggest enlightenment moment for you on your journey?

The biggest enlightenment moment for me occurred when I took a step back from the hustle and bustle of trying to keep up with everyone else. Despite working tirelessly on my online business, I experienced burnout once again. It was then that I realized I needed a break from the noise and to reevaluate my “why.” I attended a retreat in the south of France, fasting and immersing myself in solitude  During this time, I reflected on the purpose behind my actions and the reasons driving me to set up a business. I desired more time and freedom, yet I wasn’t achieving those goals.

While at the retreat, disconnected from social media and engaged in introspection, I had a profound realization. I had broken my shoulder earlier that year while skiing, and I couldn’t understand why it happened. However, during the retreat, I recognized it as an opportunity for healing and reconnection. For an entire week, I fasted, and immersed myself in connecting with my thoughts and engaging in deep introspection.

Upon returning from the retreat, something extraordinary occurred. Clients began approaching me from all directions. I had surrendered to the experience and simply allowed myself to be me, free from the obligations and expectations of social media and other perceived business growth strategies. This surrender and embrace of authenticity allowed me to step into my power, manifesting incredible opportunities. It was an awakening to the fact that recognizing your self-worth and embracing who you are is enough to create powerful manifestations.

Do you have any rituals or practices that you use to tap into your full self?

I have several rituals and practices that I find essential to tapping into my full self. First and foremost, as part of my daily routine, I meditate for 10 minutes upon waking up. Following meditation, I put on my trainers and engage in exercise, whether it’s spinning, going to the gym, or running. This morning exercise routine boosts my endorphins and raises my frequency, providing a fantastic start to my day.

Additionally, I have rituals centered around the full moon and new moon cycles. During the full moon, I write a letter expressing gratitude for what I have and acknowledging all the things I want to let go of. I speak these words aloud, thanking the universe for releasing what no longer serves me. I then fold the letter, burn it, and trust the universe to do its work.

One of the most transformative rituals in my life is breathwork. Whenever I feel out of my comfort zone or when things aren’t going well, I turn to my breath. I close my eyes, visualize a specific place, and focus on my breath. The breathwork I practice combines visualization, hypnosis, and intuitive action to tap into the subconscious mind. It consistently elevates my consciousness and enables intentional manifestation of what I desire to create.

How can women work with you?

Currently, I offer two group programs per year: Spur Your Soul and Spur Your Brand. Spur Your Soul is my 6 weeks signature program designed to help women heal their souls, reconnect with their authentic selves, and unleash their inner goddess to step into their power. The results from this program have been truly incredible, with women manifesting various aspects of their lives, such as babies, unexpected houses appearing on the market, and even marriages. On the other hand, Spur Your Brand is a one-on-one program that I offer to private clients. I have adapted it into a group program to assist senior executives and entrepreneurs in building strong personal brands, enabling them to elevate their businesses or careers to the next level.

In addition to these programs, I have my mastermind called Metamorphose, which ended in June with incredible results. This was an incredible opportunity  combining coaching, activation, and strategic messaging and positioning.. While the invitation was open to both men and women, the response was predominantly from women, aligning with the female-focused marketing. The aim of Metamorphose was to empower these women to reinvent their lives and manifest the next level of success. I also offer intensive business sessions, which combine channeling, breathwork, and hypnosis, followed by strategic guidance. And lastly, my renowned signature offering are my VIP Days, and my Re:Sense Retreats, which I organize in London, Paris, Monaco, Toulouse, and Greece. I’m also launching my exclusive events for women in business in London called The Circle Rouje. It sold out within 10 minutes! my  in the third quarter.

What big vision are you manifesting?

One of the most significant manifestations in my life has been the birth of my daughter. When I was 33, I received the devastating news that I would likely be unable to conceive. It was a heartbreaking revelation because I had always wanted to have a child. I sought advice from specialists in both London and Paris, who informed me that it would be challenging and would require fertility treatments like IVF. At that point, I turned to my mother, who is an acupuncturist, and began receiving Chinese acupuncture treatment. The acupuncturist advised that we needed to “fertilize the garden” and prepare my body.

During a trip to Bali, I visited a healer in a remote location who performed a shamanic ceremony. At the end of the ceremony, he shared a profound message with me: “Nothing is wrong with your body. It’s in your mind. Heal your mind, and you will heal your body.” Initially, I found his words perplexing. Two months later, back in London, I returned to the Chinese acupuncturist and expressed my doubts about the treatment, as my cycle had been irregular for two months. She checked my pulse and recommended taking a pregnancy test. Without overthinking it, I took the test at four o’clock in the morning before heading to Paris on the Eurostar train. To my astonishment, the test confirmed I was pregnant. I was overwhelmed with joy and disbelief. Upon reaching Paris, I immediately went to a lab to have a blood test done because I couldn’t believe the results. After being told that having a child would be unlikely, I had successfully manifested the impossible. Today, my daughter is nine years old, and she represents my most extraordinary manifestation.

Through complete surrender, belief in a holistic approach, and knowing that I could make it happen, the manifestation occurred faster than I could have imagined.

When it comes to the future, is there something that you want to call in?

I firmly believe in the power of manifestation. I am deeply fascinated by neuroscience and follow the teachings of Joe Dispenza. I believe that our thoughts have the ability to create our reality. Like many others, I have a vision board, but mine is purposefully designed and intentional. Whenever I set my mind on something, I take the necessary actions to make it happen. I am a strong advocate for this practice and often share about it on social media. I truly believe that you can manifest almost anything you desire in life, as long as you wholeheartedly believe in it.

Are there any routines or things in your schedule that set you up for a successful day?

I have a strong affinity for crystals and incense, so I always have incense burning or use essential oils in a diffuser. Every day, as I connect with my heart center (which tends to be an area we unconsciously block), I choose a crystal for the day. With closed eyes, I hold the crystal tightly in my hand and say, “I am ready for more abundance. What is the message I need to hear today? Guide me towards my purpose.” I meditate for a minute on this intention before proceeding with my day.

What is your gift to the world?

My gift to the world is assisting people in healing from the inside out and empowering them to step into their true power. Due to my intuitive and psychic abilities, when I sit with someone, I am able to channel insights and perceive their unique path to success. I have the capacity to alchemize their energetic blueprint, enabling them to manifest the life, relationships, and businesses of their dreams. I believe this gift was inherited from my grandmother, as it allows me to deeply understand individuals, witness their trauma, and guide them towards healing. By helping them transform their weaknesses into sources of strength, they can confidently step into their personal power. This is where I believe my unique zone of genius lies.

What things do you have coming up?

In the near future, I have VIP Days scheduled in France  and my retreat Re:Sense in Greece in September. This juicing retreat will encompass elements of yoga, sound bath and chakra healing breathwork and personal branding. Somatic healing will be the focus, allowing participants to reconnect and integrate their minds and bodies. Furthermore, I am excited to announce my upcoming energetic  training, which I will share the dates for later.

For more information, visit

Follow @GeraldineSpurway on Instagram.

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