For the Luxury Femme who’s ready to become the “Hermès” in their field, attract high-level clients and build a quiet luxury business.

Several years ago, Elva Li was tirelessly trying to sell her services for $500 per package, constantly chasing her next client. Today, her pricing for bespoke services ranges between $10,000 and $50,000. Her brand now attracts dream premium clients, with five-figure days becoming the new norm. Elva is dedicated to honing her mastery over the years, but what made a massive shift in her journey was owning who she is and being unapologetic about her craft, desires, and vision. This journey of transformation led her from ordinary to luxury, from internal identity to external brand.

She stopped playing small, discounting herself, minimizing her worth, and worrying about others’ opinions. Instead, she began to acknowledge her mastery and desire to create luxury. She views herself and her clients as luxury. Crowning herself as the “Luxury Queen,” she ignited her embodied and feminized luxury brand. According to Elva, luxury isn’t found in a watered-down version of someone else’s brand, in following a cookie-cutter approach to building a business, or in mass market strategies. That is being “ordinary.”

Luxury, for Elva, is the unleashing of one’s authentic essence. It’s about unshakable belief, audacious authenticity, and the willingness to take up space. It’s about leading with power, knowing, and self-trust. It’s the frequency of luxury. Luxury doesn’t chase; it magnetizes and pulls you in. The reason people buy from her is because of the magnetism she exudes.

Luxury is my spirit animal.

For me, luxury is not confined to mere possessions or associated with being materialistic, superficial, or non-spiritual, because I truly believe that true luxury can only be created with high vibrational energy. There is a level of perfection, mastery, and abundance that’s really radiant with elegant luxury. Luxury is spiritual, and luxury is my spirit animal, guiding me to really express my authentic truth through my mastery, through my light.

I believe we are all light beings, operating on a frequency where our vibrations speak louder than words. So, that’s my understanding of luxury. That’s why I have it as my motto.

Now tell me a little bit. I mean, you started this brand right out of Australia, but you have reached a global audience. Can you tell us if that was ever your goal? 

Elva Li: I grew up in Shanghai, China, and I always wanted to see the world. So that’s why I packed my bags, left everything in Shanghai, and moved to Australia by myself to explore the world. Interestingly, I thought if I moved to another country, things would be completely different. But I found that I was still the same person in the corporate world. Even when I started my business, I felt like I was still that girl living in Shanghai because I was following what everyone else was doing.

I realized that no matter where I go, if my identity is the same, if I’m still trying to be that good girl playing small, listening to what other people say, it doesn’t matter if I’m in corporate, in business, in Shanghai, or Australia—the results will be the same.

The turning point for me was realizing who I am and embracing my multicultural background. There was a time when I felt like I wasn’t purely Asian anymore and not quite Australian yet—I was in between and trying to find myself. Eventually, I realized I am unique, a blend of Western and Eastern cultures. So, I embraced that and understood that true luxury is about embracing who we are.

Then when you discovered or nurtured that part of you, what do you find had changed in the way you showed up in the world?

I would say everything changed completely. It’s like stepping into a different role—how you talk, interact with people, and think changes. Of course, it’s not an overnight change. I started peeling away layers of social conditioning, things my parents and society told me, and memories from my childhood. It was like unveiling and remembering who I am—embracing both the yin and yang, both cultures.

Over the years, I’ve learned that the big shifts in life and business come from developing or remembering our consciousness of who we are. Being the light is not about being the electricity so that people rely on your energy; it is about being the lighthouse, lighting up yourself first, so you can shine the light for others and be the guiding light and inspiration for others.

So by doing so, you embodied your new identity and really stepped into the luxury life, and manifested your desires.

Yes, strategy is only a tiny part of it. The more important thing is who we are and how we live every day. For example, I have small anchors to maintain the frequency I want to step into—putting on red lipstick reminds me of who I am. I tell my clients, if you want to manifest going to Paris, start by playing some French music. You don’t need to be in Paris to feel that way—you can create that feeling now. It’s about moving from a doing game to a being game.

When it comes to your personal journey of healing and creating yourself and transforming, what would you say was the biggest catalyst for your growth?

Moving to Australia and starting my business was a big step. In the beginning, I invested six figures in coaches and mentors, seeking others to fix me rather than owning my true power. I was giving my power away, looking for a secret formula to grow my business. But if my identity was the same and I didn’t know who I truly was, it wouldn’t work. The catalyst was realizing that strategy works if you know who you are. I started to own my desires and see them as my compass. Embracing my desires, I found myself as the queen of luxury branding and a luxury coach. Not worrying about others’ judgments was a turning point—realizing that when I worried about being judged or rejected, I  was actually rejecting myself and my desires.

What advice would you give to your younger self?

Follow your heart. If you have a dream or desire, it’s already within you. The multiverse has a version of you fulfilling that dream. Reconnect with your desires and follow what lights you up. When you light up, you become a lighthouse for others. If you feel stuck, reconnect with the vision that ignited your passion. Our vision is a guiding light, and we can always rechoose and redesign our path.

What advice would you give to women who are currently stuck or don’t know how to get into a state of empowerment?

When I started my personal development journey, I used frequency checkups as a tool to help me operate from a true luxury frequency. There are 4 levels of frequency we can operate from: Pre-Luxury, Faux-Luxury, Luxury-Yin, and Luxuria8te. 

• Pre-Luxury Frequency: a disempowered status and victim mode; 
• Faux-Luxury Frequency: The achieving and doing mode relying on yang (masculine) energy; 
• Luxury-Yin Frequency: The flow and effortless mode tapping into the yin (feminine) energy; 
• Luxuria8te Frequency: Infinitely powerful state of oneness and being mode. 

Check your frequency regularly—are you in oneness mode? Abundance is your natural state. The more awareness you have, the faster you can change your frequency.

Now, when it comes to your offers, Elva, tell our readers about the exciting luxurious offers you have coming up for the launch and the money issue this year.

I like to introduce my offers like a luxury boutique, think Dior or Chanel – they have the haute couture, IT bag, and makeup and perfume lines. My “Haute Couture” offer is private coaching and VIP days, including branding and website transformation—totally bespoke, to support luxury femme attract high-level clients, create a timeless luxury brand and build a quiet luxury business. My “IT bag” is the Iconic Mastermind, a group coaching program to help build a six-figure and beyond luxury brand and business. Then, I have the “makeup and perfume” – my self-study programs and activations: Crème de la Crème program is a 4-week course to create your luxury brand positioning. Luxuria8te is an 8-week feminine wealth program to activate your luxe-femme codes and receive limitless abundance; Smaller activations and luxury femme journals are also available.

And the availability of them are going to be posted on your website. How do we know the launches?

Yes, I have my luxury collection on my website, just like a luxury boutique with their fashion collection. You can check the “Collection” page on my website for my program and scan the QR code for the limited bespoke offerings.

Now, Elva, what are you co-creating yourself? What are you actively calling in now?

I’m calling in my book series for luxury connoisseurs. I’m releasing the first one soon.

Congratulations. Do you have the book title already?

It’s a secret for now and will be revealed soon. Stay tuned.

Elva, you mentioned a bit about checking in with yourself. What are your rules, rituals, or practices for an abundance mindset?

Nature is abundant, so I go to nature to feel abundance. A short walk in the park, feeling the river flow, or observing life helps remind me that abundance is my natural state. When I feel the wind, see the ocean, or smell flowers, I remind myself I am abundance. At night, observing the beauty of the stars reminds me of my cosmic being, helping me stay in an abundance mindset.

I love that. There’s so much of nature and natural elements in your rituals. Do you have a special crystal you love or anything like that?

Yes,  I love my lemurian crystal. I also believe in balancing the yin and yang, a concept that originated in Chinese philosophy. My background in Asian culture taught me the importance of this balance. We need both energies to unite and help us grow. It’s about balancing the feminine and masculine energies in everything we do.

And when you find that some women are too much in the masculine or feminine, do you have practices or tools in your work to help them?

Yes, I help my clients create their bespoke luxury menu. It’s like a spa menu—they can choose what resonates with them at the moment. For example, a walk in nature, putting on perfume, or dancing can help tap into feminine energy. I also help them create a masculine container to support the feminine flow. For example, in my morning ritual, I allocate 30 minutes purely for myself, choosing what resonates with me that day. It’s a balance between structure and flow.

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In her own words :

“This journey is a beautiful reminder to be unapologetically you. It’s a story of transformation that has birthed my unique luxury femme brand model, where authenticity meets sophistication, and the magnetic pull of true self is the ultimate key to success. The world doesn’t need another “her”. The world needs YOU.

You don’t need a large following to create 5 figure days, weeks or months. But what you will need is a powerful iconic brand with magnetic messaging and luxury energy. Your Luxury Brand establishes your authority and builds the “know, like, trust” factor for you way faster and way more elegantly than all the marketing tactics. When you have an iconic luxury brand, you are trusted even when someone just landed on your page. My 5-figure clients signed up for my package within days after finding me online consumed my contents and knew I am the one for them. Having a powerful luxury brand with leadership energy and luxury frequency changed everything for me and my clients. Did you know that 93% of communication is non-verbal? When your energy is magnetic, it’s the most irresistible force in the Universe. When you are in the luxury frequency, you don’t even have to say a word.

Your online audience is picking up on your energy intention just as much as what you’re actually saying. They’re also feeling into whether they believe you and trust you from the energy you show up. If you are ready to call in your dream high-level clients even with your luxury brand, let’s have a chat. Your journey from ordinary to luxury awaits.”

Transform your brand now.

Photography by : Forough Yavari

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